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NYMag called it Lowbrow + Brilliant. Check out the beach we built at the end of Jay Street!

In 2013, the DUMBO Improvement District transformed a few government-controlled parking spaces at the end of Jay Street, the fenced-up edge of the East River, into a pop up beach, with umbrellas, seating and marine-friendly plantings.

The installation gave the whole neighborhood a fresh perspective on this particular piece of waterfront property adjacent to a Con Edison power plant and all but forgotten. Two years later, Brooklyn Bridge Park repurposed the site of DUMBO Beach, creating a new entrance into the Park’s newly created John Street section. DUMBO Beach un-paved the way for a truly magical access point to the Brooklyn waterfront.

Highlighted as part of the MOMA’s Tactical Urbanism catalogue and hailed by New York Magazine as “Lowbrow + Brilliant”, DUMBO Beach was created with the vision of local landscape architech Joanna Pertz, with handmade benches from Mark Jupiter using wood salvaged from an Alloy Development building conversion.