West Elm Creating Hotel Brand

West Elm is entering the boutique hotel industry one square foot at a time: last week, it announced its partnership with hospitality management & development firm DDK to create a hotel brand. The two will work together to design, furnish and market the hotels.

This DUMBO-based company recently opened its new flagship store in Empire Stores here in DUMBO, and expanded to Industry City, adding 40,000 square feet at Sunset Park complex. This space was added to serve as an area where West Elm can build mock-up guest rooms and common areas for the hotels.

Properties are expected to open in 2018 in the following locations: Detroit, Minneapolis, Savannah, Charlotte and Indiana.