Watch Now: On the CUSP of Something Big

Members of the DUMBO Improvement District and the Downtown Brooklyn Partnership are spreading the word that New York University's proposed Center for Urban Science and Progress (CUSP) is the right plan at the right time in the right place: Brooklyn. NYU's plan to turn 370 Jay, an underutilized MTA building just up the hill from DUMBO, into a world renowned applied science school is before the MTA and Bloomberg Administration for consideration as part of the Mayor's Applied Sciences initiative.

Watch the video below and please help spread the word by sharing it far and wide. Tweet this link to @MikeBloomberg @NYCMayorsOffice @NYGovCuomo @MTAInsider @NYCEDC @NYUPOLY with the hashtag #CUSP.

The DUMBO BID and the Downtown Brooklyn Partnership also participated a rally in support of CUSP in December, lead by Borough President Marty Markowitz, State Senator Daniel Squadron, State Assemblywoman Joan Millman, City Council Members Steve Levin and Letitia James, all major proponents of the plan.

"Brooklyn is on the CUSP! Reusing this eyesore as an academic campus of the future is a brilliant move and would position the borough and the city to create thousands of jobs for future generations,” said Borough President Marty Markowitz.  “Downtown Brooklyn and DUMBO are two of the fastest growing neighborhoods in the city.  Transforming 370 Jay Street into a first-rate applied sciences school, will be the perfect investment that will allow these areas to grow and thrive for decades to come.  My colleagues in government stand shoulder-to-shoulder with members of the business community in advocating for NYU’s CUSP plan. We are all unified moving forward.”

"The growing chorus of voices is clear: the City and the MTA must work to seize this incredible opportunity, bringing jobs to Brooklyn, fueling New York’s continued innovation, and moving forward the revival of Downtown Brooklyn," said Senator Daniel Squadron. "By pursuing NYU-Poly's proposal, the City can bring a world-class applied sciences institute to Brooklyn and Brooklyn's incredible talent and vibrant tech scene to the world. A Center for Urban Science and Progress at 370 Jay presents a long-awaited opportunity to finally put the nearly-abandoned building to use, allowing Downtown Brooklyn to continue to grow and thrive."

"CUSP would be a great boost for the tech triangle that's emerging between DUMBO, Downtown Brooklyn and the Navy Yard - providing space for innovators and engineers to work together to solve the problems affecting cities around the world from traffic congestion to energy efficiency to technologies that will shape our future, and training talent to work for the brilliant start-ups that call Brooklyn home," said DUMBO Improvement Executive Director Alexandria Sica.

“It is hard to imagine a more dynamic, deeply transformative initiative for Downtown Brooklyn than the reuse of 370 Jay for NYU’s CUSP,” said Tucker Reed, the newly appointed president of the Downtown Brooklyn Partnership.  “And in an area known for the diversity of opinions it offers, there is complete unanimous consent that this proposal should move forward.  We are unified like never before, and we urge the Bloomberg administration, our leaders in Albany to whom the MTA is accountable and NYU to come together and get this done.”

Read more about the plan here:

This video was produced by BKLYNhaus, an agency and source for creative talent -