Business + Services

Q+A: IMAXShift Instructors

If you want to see what the combination of cutting-edge, state of the art technology and industry-leading cycling instructors can offer, IMAXShift is the place to go. IMAXShift, which opened its first-ever location right here in DUMBO in May 2016, is a new kind of spin class, focused on a totally immersive experience, rather than on other riders or your own stats. Combining IMAX technology’s cinema-grade projection and surround sound, IMAXShift takes you on a “journey” like nothing else. The 40’ wide, 24’ high massive screen delivers extraordinary visuals, their sound systems are crystal clear, and extensive workout that sucks you in brings you something you’ve never experienced before. It is “indoor cycling reimagined.”

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IMAXShift is designed to take you through “theme rides,” from beautiful nature scenery to crazy journeys like “hip-hop through the galaxy.” Ride through music videos from 90’s, hip-hop classics, Jay-z vs. Beyoncé showdowns, and more! They also offer timely rides, like live Olympics screenings, and Valentines Day themed rides coming up in February, IMAXShift offers 45 minute rides with team of rock star instructors every day, with new themes coming every week to ensure you a new experience each time. As the 45 minutes go by in a flash, they have also added new 60 minutes rides for hardcore riders as well. Their classes are made to be challenging, invigorating, exciting and fun. Go check out their schedule online.

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Don’t come to IMAXShift expecting the same old spin classes with set routines and set music that you just follow along to. Their industry-leading instructors show up with their own creative freedom to take you through their own journey, so expect to be surprised every time. The instructors guide you through the journeys safely, keeping an eye on your riding positions etc. but they are also the ones that complete the whole journey with their signature ride, helping you, as IMAXShift say, to “ride beyond” your limits.

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We asked IMAXShift’s six instructors a few questions to get to know them.

dumbo-sq-imaxshift-jesse-2x Jesse: Brooklyn born and bred, Jesse Alexander is no stranger to pushing people to their limits. Jesse is known for his high energy, dope playlists and attention to each client’s individual needs. Jesse’s enthusiasm and unique teaching style have made him a favorite. His previous career as a professional massage therapist equipped him with a vast knowledge of the human body and exercise physiology that he brings to his ride. Jesse’s passion for group fitness is infectious, beginning his career as a master instructor at Flywheel. Riders can expect his classes to be exhilarating, unique, motivating and always sexy.

Q. What is your favorite ride theme? Could you describe it?
A. Our signature ride. You get a a truly physical and emotional experience. Climbing over the mountains, rhythm riding through the galaxy, sprinting through our digital worlds- you get it ALL!

Q. What is the greatest thing about cycling?
A. A Low impact, cardiovascular workout that increase muscular endurance, lower stress levels and burn major calories. Combined with riding to the rhythm of great beats, that are closely tied into amazing visuals, theres nothing I enjoy more.

Q. What is your favorite place in DUMBO, or favorite thing about the neighborhood?
A. Westville! My favorite place to brunch.

dumbo-sq-imaxshift-sarah-2x Sarah: Born and raised in New York, Sarah is a living example of the phrase “good things come in small packages.” Although petite, Sarah has a giant, multi-dimensional personality. This chick is a proud Lehigh University graduate who ditched Microsoft excel to excel in fitness. Her bubbly demeanor is infectious and her rides radiate good vibes. You’ll never see her without a smile 🙂
Q. What is your favorite ride theme? Could you describe it?
A. My favorite theme ride is around the world. Its awesome to see a bunch of different cities, for example: Brazil, London, New York, and Tokyo just to name a few, in the span of 45 minutes ;).

Q. What is the greatest thing about cycling?
A. The greatest thing about indoor cycling is the music. There’s nothing like riding to the beat of awesome remixes. New music always psychs me up!

Q. What is your favorite place in DUMBO, or favorite thing about the neighborhood?
A. I am obsessed with the view from Brooklyn bridge park. I make it a point to walk by every day and I’ve lost count of the skyline pics I have on my phone. I also can’t wait for the Sunday Brooklyn flea to come back in season because I constantly crave ramen burgers…

dumbo-sq-imaxshift-rachel-2x Rachel: Rachel Kent is all good vibes on the bike. Bringing her background in acting to every ride, she offers performance-level energy that is powerful and encouraging. Her addiction to exercise, passionate musicality, and unrelenting positivity come together into a style all her own. Her previous work in rehabilitation showed her the power of physical strength to heal and transform the body. Be prepared for a killer workout, a wide variety of energizing music, and probably some sweaty hugs before you go.

Q. What is your favorite ride theme? Could you describe it?
A. My favorite theme ride is of course Beyonce. Imagine her larger than life on a screen in front of you. For 45 min.

Q. What is the greatest thing about cycling?
A. The greatest thing about cycling is how it makes you feel! You are getting stronger, making endorphins, all to the beat of loud music.

Q. What is your favorite place in DUMBO, or favorite thing about the neighborhood?
A. My favorite place in DUMBO is the view of Manhattan from here. Epic skyline spot.

dumbo-sq-imaxshift-shaun-2x Shaun: Shaun Tubbs hails from the Midwest, and has been a performer, student of fitness, and an athlete nearly all his life. An avid runner and cyclist, he believes that doing healthy physical activity not only strengthens you physically, but also your resolve to conquer everyday stresses, leading to an elevated quality of life. He insists on pushing riders past their perceived physical limits and helping them find the boundaries that are so difficult to approach, but so rewarding to cross. You get what you put in, which in Shaun’s class is a lot.

Q. What is your favorite ride theme? Could you describe it?
A. I love the Cosmic Ride. There’s just something about blasting off from Earth and riding through stars, exploring the far reaches of the Cosmos, that brings out my inner geek. There is no shortage of Stars Wars and Star Trek references here.

Q. What is the greatest thing about cycling?
A. The greatest thing about cycling is that it’s group exercise for everyone. Whether you a seasoned athlete or a newbie you can both enter the studio, sit right next to each other, and have an intense workout. Ultimately it’s on the rider to what they put into their ride, giving them complete ownership of their health.

Q. What is your favorite place in DUMBO, or favorite thing about the neighborhood?
A. I love how Dumbo embraces a healthy lifestyle. A fact that exemplified when you spend any time in Brooklyn Bridge Park. Whether you’re observing runners, bikers, people practicing yoga or just going for a walk taking it all in.

dumbo-sq-imaxshift-emma-2x Emma: Originally from Southampton, New York, Emma Belluomo came on to the indoor cycling scene when she decided to ditch her desk job and pursue her passion for fitness full time. Her love for music, particularly hip hop and house, is evident in her playlists as she prides herself on always being in search of the latest and greatest beats. Emma strives to connect with every rider while delivering a killer workout that, above all else, is a fun ride. Her positive energy will push you to be your best, let loose and ride with no inhibitions.

Q. What is your favorite ride theme? Could you describe it?
A. My favorite ride theme we ever did was Diplo vs Disclosure! Any time we put 2 artists together it’s always a ton of fun, but I am a HUGE fan of both these DJs so the playlist was incredible! Plus there was a lot of video of Diplo who is not hard to look at.

Q. What is the greatest thing about cycling?
A. For me the best part about cycling is the euphoric combination of great music, a great workout, and in our case, incredible visuals. There is no other workout that allows me to totally lose myself and work so hard without realizing it because I’m having so much fun.

Q. What is your favorite place in DUMBO, or favorite thing about the neighborhood?
A. My favorite place in DUMBO (besides IMAXShift) is Bluestone Lane! Best coffee in DUMBO – I like to playlist and chill there when I’m not in our office.

dumbo-sq-imaxshift-bree-2x Bree: Bree Branker is a master instructor and the director of creative integration. Bree’s former career as a professional dancer gives her a larger than life presence and dramatic showmanship on the bike. Certifications in yoga and personal training are perfect complements to her athletic prowess, equipping Bree with a versatile knowledge of the body. Bree strives to make every experience transformative, giving you the power to learn, grow, and thrive every ride.

Q. What is your favorite ride theme? Could you describe it?
A. I looooove hip hop through the galaxy. It combines what I love about traditional cycling, using the music to inspire the way we feel and respond physically, but kicks it up a notch by taking us on a visual narrative that is literally out of this world!

Q. What is the greatest thing about cycling?
A. Everything? No seriously, the community. Cyclists are a special breed. The work ethic and goal-crushing bit comes from within and is only enhanced by all of the elements of taking an actual ride. The support and teamwork is electric, and one of those addictions that is actually healthy!

Q. What is your favorite place in DUMBO, or favorite thing about the neighborhood?
A. WESTVILLE WHAT’S UP. Delish, affordable, and downright cool.

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All you have to do is show up. IMAXShift provides you with riding shoes, water, and state-of the art locker rooms with all the amenities you need to leave refreshed and ready for your day. IMAXShift’s rides are not created for any specific fitness level, so whether you are into fitness or not, the only thing that matters is your mental commitment and the willingness to ride beyond.