Q+A: Jason Kelly, Laundry Service + Cycle
After six years in Manhattan, social media shop Laundry Service moved to DUMBO in March, opening a (gorgeous!) office in the newly opened Empire Stores. We sat down with Jason Kelly, Chief Strategy Officer for Laundry Service and its sister company, Cycle, to learn more about what they do and why they moved.
Tell us a little bit about Laundry Service!
Laundry Service is a full service marketing agency that works with brands like Amazon, Beats by Dre, Hennessy, LG, and Nike. In general, we work with brands to help them achieve their business goals through premium content and the strategic distribution of that content. We are a team of 400 truly amazing people spread out across six offices, with locations in Portland, Los Angeles, Seattle, San Francisco, London, and— as of this year— DUMBO.
Our NYC office also houses Laundry Service’s sister company, Cycle, which is a media company and digital publisher making some of the most engaging content on the internet. Check us out on Twitter, Facebook, and Instagram. Cycle and Laundry Service are both housed under Cycle Media, a holding company launched earlier this year to serve as a single hub for brands to fulfill all of their digital media needs.
Traditionally, the marketing team at a major brand will work with several agencies— a creative agency, a digital agency, a social agency, a media agency, etc.— to execute their campaigns. Laundry Service offers all of those services and more under one roof.
Jason Kelly, Chief Strategy Officer for Laundry Service and Cycle
What services do you offer?
One of the unique things about Laundry Service is that it combines a lot of services that you wouldn’t normally get in one place. Traditionally, the marketing team at a major brand will work with several agencies— a creative agency, a digital agency, a social agency, a media agency, etc.— to execute their campaigns. Laundry Service offers all of those services and more under one roof.
Cycle has a pretty interesting business model as well. It has a great editorial team that makes content for social media, but Cycle also works with brands and media agencies to create premium and authentic branded content. Cycle also brokers partnerships between brands and its network of over 3,000 social media and athlete influencers.
What prompted the move to DUMBO, and what are you most excited about being here?
The move to DUMBO was largely prompted by the fact that we were growing way too fast for our old Flatiron location. We’ve had to manage a pretty insane growth rate over the past few years. The company only had maybe 60-70 employees at the beginning of 2015, and we expect to hit somewhere between 450 and 500 by the end of the year.
In terms of what excites me about being here— well, I’m pretty excited about being able to see my boys during the day. I’ve actually lived in DUMBO since 2012, and I have two kids ages 5 and 3 who go to school in the neighborhood.
What's your favorite place in DUMBO (so far)?
Oh man. Too many favorite places across DUMBO to mention here, but I have to give a shoutout to Cecconi’s, which has definitely become a go-to spot. I think Jean-Baptiste and the rest of the team there are doing an incredible job as they continue to scale out the restaurant.
Is there anything else that you would like to share with the DUMBO community?
I just want to say how proud I am to have been here as a part of the DUMBO community for these past five years. Very excited to be here helping to build a strong foundation for where we see the neighborhood going.