Lessons in marketing from Pokemon Go!

Huge, an international digital business and marketing firm with an office based in DUMBO recently used their experimental cafe in Atlanta to test the marketing merits of augmented reality. In leveraging the popularity of Pokemon Go, the Huge Cafe experienced a 400% return on a very simple investment: an open door policy and some Pokemon lures! Huge has written a robust and fascinating article on their expedition into augmented reality marketing, and what it means for the future of retail. For the full article, check out their post!