Jay Street Welcomes DUMBO Beach!

No, it's not an end-of-summer mirage. The DUMBO Improvement District is transforming a patch of asphalt at the end of Jay Street into "DUMBO Beach," a temporary, pop-up plaza inspired by the neighborhood's waterfront views.

As Jay Street continues to develop as one of the neighborhood's prime retail/creative/residential corridors, the DUMBO Improvement District has bookended this vibrant stretch with colorful urban design interventions (see also: DUMBO Walls murals by Shepard Fairey, Eltono, Stefan Sagmeister and Yuko Shimizu near the York Street F stop).

Turns out, it takes a village to make a beach.

We're so grateful to everyone -- especially our generous and talented DUMBOnians -- who pitched in to make this project possible:

  • Site Design: Joanna Pertz and Kate Belski from Joanna Pertz Landscape Architecture (68 Jay);
  • Gorgeous Benches: These reclaimed wooden gems are handcrafted by Mark Jupiter (191 Plymouth) using materials donated by Alloy Development (20 Jay).
  • Native Plantings: All the plants you see are native plants provided by the great folks at the Greenbelt Native Plant Center.
  • Partners: Big thanks also to the NYC DOT team and our Doe Fund crew (aka the "DUMBO Clean Team"), who work tirelessly to keep our streets active and beautiful.
  • Team DUMBO: Last but not least, props to our interns Julia Carey, Chloe Effron, Enrique Guzman and Ari Kaputkin for rolling up their sleeves and getting dirty.

The benches have been full at lunch and we highly recommend grabbing some great grub from Punto Bianco and Iced Coffee from Brooklyn Roasting Company on your way to the beach!

More Photos!