HUGE Redesigns NYC.GOV And It Is Awesome

Fact: receives more visitors each year than the combined populations of America’s 10 largest cities. And now the site is a whole lot more user-friendly, thanks to redesign by DUMBO's own HUGE, Inc.

Mayor Michael R. Bloomberg launched the new site on Monday. Here are the details, per the press release:

"The site, which serves more than 35 million unique visitors per year and gets more than 250 million page views annually, has not been redesigned since 2003. Major improvements were made both to the site’s design and to its back-end technology infrastructure. The new site design is user-centric and easily navigated via an intuitive, data-informed interface. From the new homepage, users can find important alerts, watch a Mayoral announcement live, make a 311 service request, get customized information about their neighborhood and discover new events and programs. In addition, the website makes it easier to access information about services, connect with social media channelsdownload mobile apps and apply for a job with the City. As part of the overhaul,’s search functionality was also significantly improved. Reflecting a data-driven approach, the most commonly requested information is displayed prominently on the site, including daily items like alternate side parking, trash collection and school status. In addition, the website is fully responsive, making it easy to use whether the user is accessing with a desktop computer, smartphone or tablet. The website is accessible in over 100 languages and surpasses ADA requirements to serve all New Yorkers."

Also, here are some quotes from key project leaders:

  • Mayor Michael Bloomberg: “ is more than just a website – it’s how New Yorkers get information in the 21st Century. Throughout our Administration, we’ve taken major steps to bring government and New Yorkers closer together. The new is the latest in our efforts to use technology to make it easier than ever before for New Yorkers to get information, request services and find out what’s happening in their city.”
  • Michal Pasternak, Chief Experience Officer at HUGE: “Redesigning was an incredible honor and responsibility for us. Our team wanted to create an experience that was not only worthy of the best city in the world, but one that would make life easier for the 8 million people who make this city so amazing. New York City has already made great strides to bring more effective and transparent government to its citizens and we are proud to have been a part of furthering that effort.”
  • Cas Holloway, Deputy Mayor for Operations: “Technology is at the center of virtually every City service, and for many New Yorkers is where the service experience begins. Whether it ends with a satisfied customer depends on our ability to give and receive accurate information to help New Yorkers get what they need, deploy City services effectively, and do it all in a way that keeps people engaged and coming back for more. More New Yorkers will be visiting the new and everything it has to offer than ever before.”
  • Rahul Merchant, Chief Information and Innovation Officer: “ receives more visitors each year than the combined populations of America’s 10 largest cities. With its intuitive data-driven design and enhanced platform, the new website demonstrates the City’s ongoing commitment to making technology work for millions of people. A tremendous team effort went into this relaunch. We have updated the visual design, navigation, and functionality, while modernizing the back-end infrastructure to support future growth. With the new, City information and services are easier to find and faster to access than ever.”
  • Katherine Oliver, Mayor’s Office of Media and Entertainment Commissioner: “ is a crucial platform for interaction between New Yorkers and City government. Easier to use than ever before, the new provides New Yorkers with the information we know they are looking for, and ways to get the services they want and need. Relaunching the site was a major component of Mayor Bloomberg’s Digital Roadmap, which positions New York City as a leading digital and innovative city.”
Check it out: