Farmigo Debuts Farm-to-Office Service
Bringing the farmer's market to your office is a reality thanks to Farmigo, a company at the intersection of farm and digital. Farmigo's first stop? DUMBO offices. Farmigo is an online farmer’s market that connects workplaces directly to multiple local farms to provide a personalized online marketplace for local, fresh-from-harvest food. The first food communities are rolling out in DUMBO (with early adopters including Etsy and Carrot Creative) and in a little known other tech hub known as San Francisco.
Here's how it works: Farmigo lets your office buy directly from multiple local farms that offer seasonal fruit, vegetables, eggs, meats, fish, bread, cheeses and even wine and coffee. Members of each food community shop their dedicated Farmigo farmer’s market online (see example here), pick and choose their preferred items, and then have their orders delivered weekly to their food community site within 48 hours of harvest. Check out Farmigo.com to see how you can get your office in on a food community.
Etsy started a Farmigo community as a compliment to their unique company culture. Each week Etsy receives fresh local food delivered to their office and offers employees $10 toward their first Farmigo order. Carrot Creative has 80 percent of its employees receiving their produce weekly from local farms via the Farmigo online farmer’s market and offers $10 a week towards each employee’s order.
Collapsing the food chain and selling direct from farm to consumer is not a new concept. CSAs (consumer supported agriculture) and farmer’s markets have been growing at a rate of 40 percent annually for the last decade, however today less than one percent of the U.S. population purchases produce directly from farms. The Farmigo model seeks to dramatically expand that by bringing members the selection of a farmer’s market in a convenient way, while eliminating the need to travel to a weekly farmer’s market at constricted hours.
“At Farmigo, we envision a community-oriented food system in which people and farmers in the same geographic region are connected, and everyone has access to fresh-from-harvest food,” said Farmigo founder and chief executive officer, Benzi Ronen. “The Internet has been collapsing supply chains and rewriting conventional business models for nearly two decades, but until now it has had limited impact on the food industry, which is ripe for change. There has never been a better time to disrupt the status quo and Farmigo is poised to fundamentally change the way food is purchased and distributed.”
Farmigo started in 2009 as an online software provider to help farms manage their CSA subscriptions. Three years later, hundreds of farms in 25 states are using Farmigo technology and Farmigo has connected them to over 3,000 delivery sites, including Google and Twitter offices, with more than 30 million pounds of produce delivered to date to over 100,000 families. Farmigo recently became a certified B Corporation, joining a growing roster of over 600 companies including Patagonia, Method and Etsy. The certification reinforces Farmigo’s commitment to creating value for its stakeholders, including customers, suppliers, employees and shareholders.
Image via Carrot Creative's Farmigo video.