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Solar-Charged Viewfinder Shows DUMBO’s Evolution

Thanks to a BID Challenge grant from the NYC Department of Small Business Services, the DUMBO BID has put together a program to promote DUMBO businesses to visitors who enter via Old Fulton Street. This program is part of a grant that encourages BIDs throughout the City to come up with new ideas to promote small business in their neighborhoods (see the first project done in DUMBO via the BID Challenge here).

The DUMBO BID worked with local industrial design firm Pensa (those of Pearl Street Triangle & NYC Parks Street Charge fame) and partners at Tower Optical to retrofit a viewfinder with a tablet that will be charged via solar energy and will show a short video created by local filmmaker Greg Raposa about DUMBO’s past and present.

Want to know what Galapagos Art Space was before it had a lake in it? Want to see the Archway pre-arched? Did you know that Brooklyn Roasting Co’s building has a long history of coffee manufacturing? Want to see Jane’s Carousel at 3x the speed? Check out the video, “Dudley’s Day in DUMBO” (starring Joel from One Girl Cookies) when you head down to the Old Fulton Plaza at Water Street.