Q + A
Q+A: Zack Yanger of Break Content
When Zack Yanger realized that traditional advertising agencies just weren’t keeping up with 21st century demand, he decided to start his own. We sat down with Zack, founder & CEO of Break Content, to find out how this DUMBO business is changing the marketing game.
What inspired you to start Break Content?
I was inspired to start Break Content after working for a number of years for some big advertising agencies here in NYC. I started to see a big shift in the industry where brands were needing a lot more video and photography content for their online channels but they were needing a more efficient way to do it. They weren’t able to spend hundreds of thousands of dollars every time they needed a video and so I really felt like there was a big opportunity to come up with a new production model so I started Break Content by building a network of filmmakers all around the world that we could tap into at any time to create really great video content for brands and do it really cost-efficiently.
Tell us a little bit about “content marketing” and what sets you apart from other marketing agencies?
Content marketing is really all about creating content that adds value to people’s lives. Especially in today’s age when there’s so much different content coming out, people really need to be moved the content that you’re creating. Brands can no longer just talk about their products and tell you why they’re so great. They mainly should be talking about what inspires them and what sorts of things will help them connect with their viewers. Content marketing is, at the end of the day, about putting entertainment first and creating something people are going to like and share, and putting the product a little bit secondary so that people watch the videos and look at the photos because they want to and because they’re really into it. It’s really great for the brand because people will share it with friends and family.
What has been your favorite project to work on?
We recently started working with a really cool new sunglasses company called DriftWhere. Their shades are made out of really high quality wood, they float, and I really see them becoming a big brand. We’ve been tasked with helping them not only create their new website, but also creating awesome video and photography content for their online channels. The big launch is coming up soon so definitely look out for them. We also recently created an online video for Sparkology, which is an online dating website for young professionals.
Do you have any advice for aspiring entrepreneurs?
I would say the biggest thing is to never give up. Starting a business is always gonna be scary, and there’s always gonna be a lot of risk, but I really believe that you only live once and that you only have one shot. I’m a big believer that you should just do what you love and try to be inspired every day.
Break Content has a huge global network of collaborators. What made you choose DUMBO as your home base?
I have been living in DUMBO now for three years. When I originally moved out to New York, I lived in Manhattan and I realized pretty quickly that I aligned much better with the feel over in Brooklyn. Once I started looking into Brooklyn and meeting more people, I realized that in DUMBO especially there are some of the most creative people that I’ve ever met, and some of the most innovative companies that I’ve ever seen. We really aspire to be like companies like Huge and Juniper Jones — they’re all based here in DUMBO. And so I felt that by immersing ourselves in this DUMBO creative community, we could hopefully become like all the companies that I want to be like.
Favorite spot in DUMBO?
Definitely Brooklyn Roasting.
Photos courtesy of Break Content.