Business + Services

Miami Ad School Makes it Official

Miami Ad School – the School of Pop Culture Engineering – has been hosting visiting students from other Miami Ad School branches in DUMBO since March 2010 – and now they are set to welcome their very first all-NYC class to Brooklyn.

The program, run by Mehera O’Brien, operates on a quarterly schedule and includes study-elsewhere options, agency internships, guest lectures and professional teachers from all major creative agencies. Past speakers and teachers from DUMBO creative agencies include Rei Inamoto, Barbara Tejada, Nate Archambault & Rachel Diesel (AKQA), Tim Nolan (JWT), Darrell Whitelaw (MIR), Alessandra Lariu (SheSays), Dan Mall & Michael Lebowitz (Big Spaceship), Hannah Lindsey, Abel Lenz & Jessica L’Esperance (HUGE), Ben Levy (LBi), Sam Chotiner (Undercurrent), Christian Behrendt & Leif Abraham (R/GA) and Dan Treichel & Graham Douglas (Droga5), to name only a few. The new class will start October 3 and graduate from a 2 year certification program in September 2013 at the school’s headquarters at 10 Jay Street.

Miami Ad School has teaching studios around the world – including Miami, Berlin, Hamburg, Madrid, Sao Paulo, Mexico City, Istanbul, Minneapolis, San Francisco, and DUMBO.

So just what does this school of Pop Culture Engineering offer? According to the school, “Pop Culture Engineering recognizes existing consumer behavior and leverages or transforms it. It creates vehicles, and we’re not talking about automotive design here, that allow people to interact and build relationships with brands. These “vehicles” can be branded video games, products, ads, on-line videos, phone apps, TV commercials, blogs or something that hasn’t been created yet.”

Admission for the October class closed on September 12, however interested parties can sign up to get notified about applications for the winter class on their website. Miami Ad School looks for students with diverse professional backgrounds — either looking to hone their skills or make a career change towards a more creative path. Some conditions for application do still apply: “Unfortunately we do not yet have international status approval. So for those of you waiting for that, please stay tuned,” says the School.

(Image via Miami Ad School)