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Lowbrow and Brilliant: DUMBO Beach!

Dig DUMBO Beach? So does New York Mag. This week’s Approval Matrix ranks our new pop-up public space project in the Lowbrow x Brilliant quadrant. (We’re in good company with Big Freedia, Governors Island’s Jazz Age Lawn Party and Dave Chapelle as Prince.)

This isn’t the first time we’ve graced the glossy’s “deliberately oversimplified guide to who falls where on our taste hierarchies” — our granite cobblestone mock-up made the backpage in July.

Huge thank you to everyone who made this project possible: Joanna Pertz Landscape Architecture, Mark Jupiter, Alloy Development, NYC DOT, Doe Fund and the Greenbelt Native Plant Center.

Surf’s up!

UPDATE: DUMBO Beach makes it to The New York Times real estate section, too!