HUSH Opened up Data at the US Open This Year
Here’s another cool project from DUMBO’s own HUSH Studios:
While Andy Murray and Serena Williams came away winners from the 2012 US Open in Flushing Meadows, spectators were equally excited about the “US Open Touch Wall,” the interactive visual display hit. Each year at the US Open, IBM gathers millions of data points and player factoids. This year, IBM collaborated with HUSH to synthesize the information and design a Touch Wall that engaged spectators of the sport beyond what was happening on center court.
Hundreds of spectators gathered to the Touch Wall to discover: What percentage of points does Jurgen Melzer need to win on first serve in order to claim? If it’s 79 degrees out, how much water should you drink to stay hydrated? How many calories are in the spicy tuna roll at the food court?
The exhibit included information on latest scores, player stats, keys to the match, aces, weather, social media sentiment, four square check ins, mass transit, player information, quizzes, and food court information. HUSH’s mind-boggling Touch Wall took all the complex data from IBM and created an experience to learn about players and matches in a fun way in just a few minutes. See for yourself!
Photo via HUSH