Tech + Creative

DUMBO Does Austin – A local Guide to SWSW

DUMBO may feel a bit emptier over the next week as workers decamp to Austin for SXSW, “a sort of mashup of the Super Bowl and spring break for the tech elite.” Here’s where you can find some familiar faces:

  • Startup, Product or Punk Band: How to Name Things — Victor Piniero, Big Spaceship: Whether it’s your product, company or rock band, the naming is inevitably the hardest part. Hunched over the screen typing URL after URL into GoDaddy, you cross your fingers that your seven-hundredth attempt will finally unlock that magical, unclaimed word that fits your new baby to a T. Instead of bashing your head against the wall or pulling together a name of alphabet soup, we’ll fill you in on a bunch of simple naming exercises and a score of free online services to make the process a bit less painful.  Tuesday, March 11 9:30-10:30AM
  • Mentor Session: Seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional– Brian Lemond, Brooklyn United (Sunday, March 9 11:00AM-Noon); Dan Hou, Huge (Friday, March 7 3:30-4:30PM);Charlie O’Donnell, Brooklyn Bridge Ventures (Saturday, March 8 11AM-Noon)
  • Co-Workers as Customers: Lessons from Airbnb & Etsy — Daniel Schuenberg, Etsy.  Learn from these industry leaders on how and why to build great internal tools and they’ll share some of their prized (open source) possessions – Stats D, Deployinator, Chronos. Monday, March 10, 9:30-10:30AM
  • You Never Graduated: Social Media as High SchoolAndrew Cunningham and Mea Cole Tefka, Huge: Networks and channels are more aligned with real world ecosystems, but it’s the same high school dynamics and politics ruling the landscape. To thrive in the current social space, let’s reacquaint ourselves with the unwritten laws and social codes from high school. Saturday, March 8, 5:00-6:00PM
  • Combinatorial Creativity: The Future of InnovationMike Germano, Carrot Creative: Some of the most transformative new ideas and products are being created in both the skunkwork labs of tech giants and by digital artists, hackers, and other collectives; and in some instances the two sides are joining forces. The thread that connects these two seemingly opposite walks of life is the concept of combinatorial creativity: the idea that the most revolutionary, earth-shattering innovations are born as the result of collaboration and assimilating other great ideas into new ones. Saturday, March 8 3:30-4:30PM
  • Meet the Insiders: Funding and Special OrganizationsRose Vincelli Gustine, IFP and Eleanor Whitney, New York Foundation for the Arts: Audience will interact with eight of the top grantmakers and gatekeepers from the nonprofit film world. Saturday, March 8, 2-3PM
  • IDFA DocLab presents the Emotional Arcade (and Other Interactive Stories That Move Us)Brent Hoff, Made in NY Media Center by IFP: How can we bridge the gap between cinema and interactive storytelling? Or between neuroscience and art? During this session, IDFA DocLab founder and curator Caspar Sonnen and Brent Hoff, media artist and director of programming at IFP’s Made in NY, will explore the holy grail of interactive storytelling and media art: how to create projects that go beyond technological innovation and beautiful design in order to provide truly emotional and meaningful experiences. Sunday March 9 3:30-4:30PM. 
  • Humanizing Technology & Using Innovation for GoodTim Buesing, Reactive: How do you make technology emotional and innovative-cool at the same time? A good start is developing the technology to its full potential before any big idea comes along. Saturday, March 8 3:30-4:30PM

Got a SWSW event you want to share? Email dumbo@dumbonyc.org.

Image via Digiday