Business + Services
Brooklyn Industries Turns Art Into Messenger Bag
DUMBO-based Brooklyn Industries is partnering with nonprofit ArtBridge to release a limited edition messenger bag constructed from the New York City visual artist Aleksandar Macašev’s 2011 outdoor exhibition, Chromapost, which used to wrap around the Empire Stores scaffolding.
Launched during the 2011 DUMBO Arts Festival, Chromapost revealed Macašev’s emotional assessment through color. According to the artist: “Chromapost began as an artistic exploration of the link between my own personal emotions and color. The ArtBridge exhibition, a two year slice of my colored diary, brought my personal exploration into the public realm, into the streets. Now thanks to Brooklyn Industries you can wear your own messenger bag with a chunk of my life, and as a daily reminder to set yourself free from the overwhelming and restricting influence on our color perception. Remember, there is no such thing as mismatching colors. There are only your colors.”
Fittingly, the 40 limited-edition bags will be unveiled at Brooklyn Industries (70 Front Street) during the DUMBO Arts Festival on Saturday, September 28 from 2-5pm. Details here.